Archetypeenum · archetype detective
What kind of company is this actually?
Red flagstext · red team
Reasons to reject this row.
Positive signalstext · blue team
Reasons to keep this row.
ICP fitscore · fit analyst
0-10 composite fit against the ICP axes.
Timingtext · timing agent
Is now the right time to reach out?
Conflictstext · conflict agent
Competitor / existing customer / dead company checks.
Primary Digital Product Categoryenum · persona judge
What type of digital product(s) the startup is selling or planning to monetize—e.g., online courses, memberships, SaaS/software, digital services, content/community, etc. Directly
Accelerator Program Alignmentflag · archetype detective
Whether the startup's accelerator program or cohort is explicitly focused on creator economy, fintech, SaaS, or community-building. Programs with strong overlap to digital commerce
Monetization Maturity & Revenue Stageenum · fit analyst
Current stage of revenue generation: pre-launch (idea/MVP), early traction (<$10k MRR), growing revenue ($10-100k MRR), or scaling ($100k+ MRR). Indicates product-market fit and ur
Social-First / Guerrilla Distribution Modelflag · blue team
Startup relies primarily on social media, Discord, Telegram, Twitter, TikTok, or grassroots community channels for customer acquisition and retention rather than traditional B2B sa
Founder Has Existing Creator/Audienceflag · persona judge
Founder(s) bring an existing audience, brand, or creator identity (e.g., influencer, educator, thought leader) to the startup. Increases likelihood of rapid customer acquisition an
Enterprise Complexity Needsscore · red team
Score 0-10: likelihood that the startup will demand extensive customization, white-label solutions, self-hosted deployment, or complex procurement workflows. High scores indicate a